ROE IS THE NEW ROI
Our world is becoming more transparent than ever. On the customer service side of business, especially for high profile brands, there’s no sweeping a bad customer experience under the rug. Thanks to the internet and social media, those customers now have the ability to tell thousands of people about their experience instantly, so the customer experience is paramount.
Ever been to a restaurant where the food was amazing, but the service was terrible? Guess what you’re going to remember? The same goes for events and experiences. No matter how much you spend on talent, technology, food, and flowers, attendees will be disappointed if they don’t feel like they were given enough attention. It’s that simple.
By downloading the Return on Experience whitepaper you will learn:
- The five key phases of customer experience management
- How to gain a better understanding of CXM's importance in building extreme brand loyalty over the long run
- A deeper understanding of the ego and the huge role it plays in a successful CXM strategy